London’s World Travel Market, one of the largest tourism fairs in the world, opened this week; Israel has sent its representatives over to try and convince tourists to visit the Holy Land.

The Israeli pavilion at the annual World Travel Market (WTM) in London got a significant upgrade this year, giving it a look more like those of the fair’s leading countries. Advanced design work and use of tech have made it especially impressive.

(Photo: Amit Cotler)
(Photo: Amit Cotler)
"Land of Creation." (Photo: Amit Cotler)
“Land of Creation.” (Photo: Amit Cotler)
Photo: Amit Cotler
Photo: Amit Cotler

 

Attractions such as an interactive virtual tree that greets guests, swimsuit-clad models with sashes that say “Land of Creation” (an international slogan of Israel’s) on them, free Bamba (a popular peanut butter-based Israeli snack), and even chefs from a successful Israeli restaurant in London, who made shakshuka (a dish of eggs poached in a tomato-based sauce) all greeted guests.

Photo: Amit Cotler
Photo: Amit Cotler

 

The booth also featured representatives from Israel’s main tourist destination cities – Tel Aviv, Jerusalem, Haifa, and Eilat. The latter is set to see a rise in activity soon, as a new international airport near the city opens its gates, allowing many tourists to escape the cold winters in favor of a vacation in southern Israel.

Israel's booth at the WTM (Photo: Amit Cotler)
Israel’s booth at the WTM (Photo: Amit Cotler)

 

London’s WTM, featuring 186 countries from around the world, will continue throughout the week.

As reported by Ynetnews