At South By Southwest we were treated to the hypnotic soulful and mesmerizing sounds of ORI’.

We may have been introduced to Looping with Neta Barzily on her Eurovision performance, but ORI has been looping long before that, combining Soul, R&B and Ambient all together is a mesmerizing mix that travels between the worlds of  Pink floyd, Ry X and Nina Simon.

In many cases the crowd is left standing in tears as some of the sounds evoke a deep sadness that touches people and connects them to a deep soulful existence buried beneath the layers of our everyday life.

We are proud he includes  sound loops involving Hebrew chatter , and emotional sound clips,  proudly representing Israel and Jews around the world.

We look forward to seeing him in LA and around the world.